Tech

Exactly one week ago, Tim Cook broke the news that Apple would be raising the prices of its products due to the rising costs of memory and storage brought on by the AI industry’s insatiable data center demand and growth. Many in the industry thought that these prices would arrive when new iterations of each product shipped - for example, with the new iPhone during its annual September launch. We didn’t have to speculate long, however, as the other shoe dropped today, with Apple announcing price increases for Macs, iPads, Apple TVs, and HomePods.